We come from business. All four of our full time team members are in business for themselves today… and Melinda, the one who put the team together, has built a strong retail business. We know advertising dollars are limited. We know the reality of the balance sheet. We also know how little time most of […]
Or “Lumpy Mail, what’s that???” (This mail is also called dimensional mail) As business owners, we understand marketing is less effective because of fragmentation. Consumers are busier than ever and spend less time focused on any one medium for a great length of time, so reaching them with “frequency” is more difficult and expensive than […]
Does your marketing consist of a few new paper ads for this “special”, or a few radio ads here and there, or even an email blast from time to time? You may even think you are progressive in your marketing, in these efforts. Those are common marketing efforts for small business, but not optimum. Your […]