Tag: Branding

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What We Think

Advertising Works

I am SICK of hearing about the Economy! Isn’t it time to “hunker down?” We know every business has felt the economic downturn. It has made us re-examine our expenses. It makes complete sense to cut expenses that are not crucial. The temptation is to also cut marketing in these conditions. BUT, there are VERY […]

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What We Think

Is That A Lump In Your Throat?

Or “Lumpy Mail, what’s that???” (This mail is also called dimensional mail) As business owners, we understand marketing is less effective because of fragmentation. Consumers are busier than ever and spend less time focused on any one medium for a great length of time, so reaching them with “frequency” is more difficult and expensive than […]